Here’s a strategy almost nobody in the affiliate marketing space is talking about — and it involves something you’ve definitely used before: a quiz.
Not a complicated multi-step funnel. Not expensive software. Not paid ads. Just a quiz built with Google Forms that matches people to the right affiliate product. Free to build, easy to set up, and surprisingly effective.
Here’s why it works: people are obsessed with quizzes about themselves. “What type of entrepreneur are you?” “Which side hustle fits your personality?” “What kind of investor are you?” We’re all a little narcissistic, and quizzes exploit that beautifully. When someone gets a personalized result that recommends something specific, they’re far more likely to click — and buy — than if they’d just seen a generic affiliate link in a caption somewhere.
Let’s walk through the whole system, step by step.
Step 1: Pick a Niche Where Recommendations Make Sense
Quizzes work best when the result can logically point someone toward a specific product. That means you want a niche where people are looking for guidance — where the natural question is “which one is right for me?”
Great niche options include fitness, online business, investing, productivity, personality and lifestyle, and hobbies. The key is that your quiz result should feel like it’s solving a decision problem.
Some examples to make this concrete:
- Fitness niche: “What’s the Best Workout Plan for Your Body Type?”
- Online business niche: “What Type of Online Business Should You Start?”
- Productivity niche: “What’s Your Productivity Personality?”
The formula is the same every time: quiz question → personalized result → recommended solution → your affiliate link. Simple chain, powerful outcome.
Step 2: Find Affiliate Products That Match Each Possible Result
Before you build anything, go to affiliate networks like ClickBank, Digistore24, JVZoo, or PartnerStack and find products in your niche — ideally one per quiz result.
If your quiz is about online business types, you might find one product for affiliate marketing, another for dropshipping, and another for freelancing. Each result recommends a different product. If you’re in the fitness space, one result could recommend a home workout program, another a fat loss course, and another a muscle-building plan.
Grab your affiliate link for each product and save them somewhere. You’ll need them shortly.
Step 3: Build the Quiz in Google Forms
Go to Google Forms, create a new form, and give it a title that makes someone genuinely curious. The title is doing a lot of work here — it’s the reason someone clicks in the first place.
Something like “Discover Your Perfect Online Business in 60 Seconds” works well. Follow it with a short description: “Answer a few quick questions and we’ll tell you the best online business model for your goals and personality.” Done. Now add your questions.
Aim for five to seven questions — short enough that people actually finish, long enough to feel like a real assessment. If your quiz feels like a government form, you’ve already lost them.
For an online business quiz, your questions might look like:
- “How much are you willing to invest to get started?”
- “Do you prefer creating content or selling products?”
- “How quickly do you want to start seeing income?”
Each answer option should represent a different result direction. Someone who wants to start fast with low investment should be nudging toward affiliate marketing. Someone who loves creating content might be steered toward a course-creation path. You’re building a decision tree, essentially.
Step 4: Enable the Quiz Feature and Assign Points
Here’s the part that makes the whole thing actually function.
In Google Forms, click the settings icon and go to the Quizzes section. Turn on “Make this a quiz.” This unlocks the ability to assign point values to each answer.
Use the point scoring to represent different result categories. For example, answers leaning toward affiliate marketing might score in one range, while answers pointing toward freelancing score in another. At the end of the quiz, the total score determines which result the person sees — and therefore which affiliate product gets recommended.
It’s not complicated once you map it out. Spend ten minutes sketching it on paper before you build it and the whole thing clicks into place.
Step 5: Write Your Result Pages
When someone completes the quiz, Google Forms shows them a confirmation message. This is your moment. This is where the affiliate recommendation lives.
Write something that feels personal and specific — because at this point, it is specific to what they answered. Don’t just drop a link. Explain why the result fits them, what problem it solves, and what they should do next. Something like:
“Based on your answers, affiliate marketing is your best path. It’s low-cost to start, flexible, and lets you earn commissions without creating your own products. Here’s the beginner system people are using to get started:”
Then your affiliate link.
If you want to get fancier, you can redirect users to a page on your own website where different results show up based on their score. But if you’re just getting started, the confirmation page method works fine and requires zero extra setup.
Step 6: Get Traffic to Your Quiz
A quiz sitting quietly on the internet helps nobody. Here’s how to actually get people to it.
Short-form video is the fastest route. Post on TikTok, YouTube Shorts, or Instagram Reels with a simple hook: “Most people pick the wrong online business to start. I built a free 60-second quiz that tells you exactly which one fits your personality. Link in bio.” Quizzes get shared and engaged with more than plain links because they’re interactive — people want to see their result, and then they want to tell someone else about it.
Pinterest is quietly excellent for this. Pinterest users are in research mode, looking for ideas and solutions. A pin that says “Take This Quiz to Find Your Perfect Side Hustle” fits right into that mindset.
Blog posts work well too. Write something like “Not Sure What Online Business to Start? Take This Free Quiz” and embed the Google Form directly in the article. The post brings in search traffic; the quiz does the converting.
YouTube content is another solid angle. If you’re already making videos about side hustles or business models, just direct viewers to the quiz as a decision-making tool. People appreciate something that helps them choose rather than just telling them what to do.
How to Make Your Quiz Convert Better
Once your quiz is live, a few tweaks can make a meaningful difference in how many people actually click your affiliate links.
Keep it short. Five to seven questions is the sweet spot. More than that and completion rates drop fast. People have things to do.
Make the results feel personal. Don’t just say “You should try affiliate marketing.” Explain why — reference the type of answers they gave. Even a small touch of personalization increases trust significantly.
Lead with curiosity in your title. “What $1,000-Per-Month Side Hustle Fits Your Personality?” will outperform “What Business Should You Start?” almost every time. Specificity and a little intrigue go a long way.
Test different topics. Sometimes a small pivot in angle dramatically changes how many people engage. Try a few variations and see what gets traction.
Track which products convert. Over time, you’ll notice that some affiliate offers perform much better than others for your particular audience. Double down on what works and quietly drop what doesn’t.
The Scalable Part
Here’s what makes this strategy genuinely exciting: once a quiz is built, it keeps working. People take it, get a result, and find a product — without you doing anything. It’s a low-maintenance recommendation engine that runs in the background.
And you can build more than one. A quiz for side hustles, one for fitness goals, one for investing personalities, one for productivity styles. Each quiz becomes its own small funnel pointing people to relevant affiliate products. Build five or ten of these and promote them steadily, and you’ve got a diversified affiliate traffic system — without a complicated website, without paid ads, and without spending a single dollar on software.
Google Forms is completely free. The affiliate products are free to promote. The traffic strategies are free to execute.
There’s genuinely no good reason not to try this.
Start with one niche. Build one quiz. Get it in front of people. Then watch how many more clicks a personalized recommendation gets compared to just posting a link and hoping for the best.
But Wait — What Are You Actually Going to Sell?
Here’s a question most people skip right over when they’re setting up their quiz funnel: what if you promoted your own digital product instead of someone else’s?
Because here’s the thing — affiliate commissions are great, but keeping 100% of the sale is better. And if you’ve ever thought “I’d love to create my own digital product, but I wouldn’t even know where to start,” that’s exactly what this ebook tackles head-on.
Create & Sell Your Digital Product With AI — Even From Africa is a practical guide that shows you how to create a unique, sellable digital product using AI in minutes — and then actually sell it, regardless of where in the world you’re based. Yes, including Africa, where most “make money online” guides quietly assume you have a US bank account and a Stripe account and three other things that just don’t apply to you.
This ebook covers:
- How to use AI to generate and build a digital product fast (even if you’ve never created one before)
- How to make it unique enough that it doesn’t look like everything else on the market
- How to sell it online from anywhere — including practical payment and platform solutions that work in Africa
If you’re going to build a quiz funnel anyway, why not have it point to something you own? The setup is the same. The effort is the same. The difference is where the money lands.
👉 Grab the ebook here and start building yours today
Start with one niche. Build one quiz. Get it in front of people. Then watch how many more clicks a personalized recommendation gets compared to just posting a link and hoping for the best.
