Creating a sales funnel for your digital products isn’t just a smart move—it’s essential. Whether you’re selling eBooks, courses, templates, or AI-powered tools, a well-built funnel can automate your sales, increase conversions, and turn strangers into loyal customers.
In this guide, you’ll learn exactly how to build a profitable digital product funnel—step-by-step—using tools like WordPress, Stripe, GetResponse, and more (without expensive platforms like Samcart or ClickFunnels).
What is a Funnel for Digital Products?
A funnel is a guided path that leads potential customers from discovering your product to purchasing it—and even buying more from you later.
Unlike a website (where users can wander off), a funnel keeps visitors focused with one goal in mind: conversion.
Why You Need a Funnel for Digital Products
Here’s why a funnel is a must if you sell digital products:
Increased conversions – You guide users to take specific actions.
Automation – From emails to payments, everything runs on autopilot.
Scalability – Easily promote to thousands without extra effort.
Upsells and cross-sells – You can increase the order value instantly.
Tools You’ll Need
To build your funnel affordably and effectively, you’ll need:
Website Builder: WordPress + Elementor or any page builder.
Checkout Processor: Stripe (for direct payments without third-party fees).
Email Marketing: GetResponse or Systeme.io (free to start).
Lead Magnet Tool: Canva or ChatGPT (for quick lead magnet creation).
Domain + Hosting: Namecheap + Hostinger or SiteGround.
Step-by-Step: How to Create a Funnel for Digital Products
Step 1: Identify Your Offer
Before building the funnel, get clear on what you’re selling. Ask:
What is my main digital product?
Who is the ideal customer?
What pain does it solve?
💡 Example: You’re selling an AI Prompt Pack for Instagram growth. Your audience? Coaches, creators, and digital entrepreneurs.
Step 2: Create a Lead Magnet
A lead magnet is a freebie that attracts your ideal customer. It can be:
A checklist
A short eBook
A free video tutorial
A template pack
Tip: Use ChatGPT to generate the content and Canva to design it.
Step 3: Build a Landing Page
This is where traffic lands and grabs your freebie in exchange for an email.
Your landing page must include:
Headline that hooks
Benefits of the freebie
Visuals/mockups
Opt-in form (connected to GetResponse or Systeme.io)
📌 Use Elementor or Systeme.io’s free page builder.
Step 4: Set Up an Email Sequence
Once someone opts in, your funnel begins. Here’s a simple email flow:
Welcome Email – Deliver the freebie.
Problem-Aware Email – Talk about the pain they have.
Value Email – Offer tips or a story (build trust).
Product Pitch – Introduce your paid product.
Reminder Email – Add urgency (limited time offer).
✅ Use automation tools in GetResponse or Systeme.io to set this up.
Step 5: Create a Sales Page
Now that you’ve warmed them up with emails, direct them to your sales page.
Must-have elements on the sales page:
Problem-promise-proof format
Clear headline and benefits
Testimonials or social proof
Strong CTA (Call to Action)
Secure Stripe checkout button
🎯 Focus on ONE product, ONE message, and ONE goal.
Step 6: Add an Order Bump or Upsell
This is where the magic happens: increase your average order value.
When they click Buy Now, offer:
A template pack for $9
A mini-course for $17
A 1-on-1 coaching session at a discount
💰 This small addition can boost profits by 30%+.
Step 7: Deliver Your Product Automatically
Use email automation or your platform to auto-deliver your product:
Send a link to a Google Drive folder
Give access to a Notion doc
Provide login details to a course hub (like ThriveCart Learn, Teachable, or a WordPress LMS plugin)
Keep it smooth and friction-free.
Step 8: Retarget and Re-Engage
Only 1-3% of people buy on the first visit. Use these strategies to follow up:
Retargeting Ads – Use Facebook Pixel or TikTok Pixel.
Abandoned Cart Emails – Remind users to complete purchase.
Re-engagement Sequences – Send new offers or content regularly.
Funnel Example for a Digital Product (AI Prompt Pack)
Here’s what your funnel might look like:
Ad or Instagram Link →
Landing Page (Free ChatGPT prompts) →
Email Welcome Sequence →
Sales Page (AI Prompt Pack $27) →
Order Bump (Notion Prompt Library $9) →
Thank You Page + Delivery Email →
Follow-up Emails for Reviews or Upsells
Best Practices for High-Converting Funnels
Keep it simple – Don’t overcomplicate the steps.
Test your copy – Headlines and CTAs can make or break conversions.
Use scarcity ethically – Limited bonuses or limited spots increase urgency.
Optimize for mobile – 80%+ of traffic comes from mobile.
Track everything – Use Google Analytics, heatmaps, and conversion tools.
Final Thoughts
Building a funnel for digital products doesn’t require fancy platforms or a massive budget. With the right tools and strategy, you can build a high-converting, automated system that sells your products 24/7—even while you sleep.
Whether you’re launching an eBook, an AI tool, or a mini course, the key is to guide your audience every step of the way.
Start small, refine the process, and scale as you go.
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